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March 2009

March 2009

Contact:           Mary M. Rodgers                      or                     Rachel Litner

                        Cuisinart                                                           Rachel Litner Associates

                        Phone: (203) 975-4609                                       Phone: (973) 994-5167

                        E-mail:                     E-mail:
PowerEdge 700™ Blender
Food for Thought:

Cuisinart Brings Professional Quality and Power to Home Kitchens

This year marks a major return to home cooking and entertaining, and whether preparing hearty soups or chowders, cocktails or nutritious smoothies, a good blender is a necessity for any home cook.  In an effort to retain some of the experience of dining out while at home, consumers are increasingly interested in new product features that can accommodate nuances in individual tastes.  By bringing personalization to the kitchen, home cooks can invoke a semblance of dining out while remaining practical.
 As consumers continue to focus on customization, blenders and other kitchen appliances that provide features to meet this need are in growing demand.  Cuisinart's PowerEdge™ 700 Blender (model no. CBT-700) is the company's most powerful model to date, with 700 watts of power and pre-programmed Smoothie and Ice Crush functions that cater to a full range of culinary preferences.  The exclusive new Power6 TurboEdge™ blade design also enhances vortex performance to ensure professional results. 
What to Look for When Purchasing a Blender:
Cuisinart's PowerEdge™ 700 Blender has numerous features that give home cooks the freedom to customize food and beverages easily in the comfort of their own kitchen.  This workhorse is the ideal combination of power and performance with four pre-programmed settings: Smoothie, Purée, Soups & Sauces, and Ice Crush, as well as the traditional Low, High and Pulse blending speeds. Whether preparing smoothies or salsa, ingredients are blended to the desired texture.  In addition, the generously sized, easy-pour 56-ounce blender jar is ideally suited for large crowds.
One of the cornerstones of the PowerEdge™ 700 Blender is the company's new Power6 TurboEdge™ blade design that enhances vortex performance for consistent blending, regardless of food or beverage type.  This superior vortex performance occurs as the unit's blades, jar and motor work synergistically to overcome cavitation (an empty pocket that can form within a blender jar during the blending process).  Additionally, the unit consists of a sleek, professional-looking design and a die-cast metal housing that adds sophistication to any countertop.
Cuisinart's new blender offers a myriad of convenience features, including a built-in Count-Up™ Timer to allow for perfect timing with each use.  The Count-Up ™ Timer works with the unit's pre-programmed controls to flawlessly blend anything from smoothies to vinaigrettes.  The blender also has a standby mode during which the unit is turned on but no speed has been selected.  This allows consumers to change speeds during the blending process without pressing the On/Off button.  In addition, the pre-programmed controls and blending speeds have touchpad control buttons with backlit functions for easy and accurate use, and the easy-pour lid and blender jar are dishwasher safe.
Just the Facts
Everyday Retail Price:                         $149
Availability:                                         Immediately
Warranty:                                           Limited three-year
About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company's cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, "Savor the Good Life®." These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart's website is, and