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Cuisinart's First-Time Citrus Juicer Combines Style with Efficiency

STAMFORD, CT - May 2003 Cuisinart, a leading producer of culinary appliances and professional quality cookware, is entering the juicer market with a new citrus juicer that underscores its commitment to delivering innovative and well-designed products for the home.

With burgeoning consumer interest in professional quality kitchen products, the Cuisinart™ Citrus Juicer (model no. CCJ-100) combines all the elements of fine design and top performance in one unit. The juicer has a brushed stainless finish, which makes it compatible with today's contemporary kitchen styles, as well as many other popular brushed stainless items on the market from Cuisinart. The streamlined design also features a compact, classic look, which makes it convenient for consumers who want to leave the juicer out on the counter.

In addition to the juicer's smart styling, the new Cuisinart product boasts a variety of innovative features that make squeezing fresh juice easier. The Cuisinart™ Citrus Juicer has an auto reversing reamer and final fast-spin feature that offer greater efficiency by extracting up to 25% more juice from the pulp than most other units on the market. The universal juicer cone can accommodate the smallest lime or the largest grapefruit. Other features include a snap-up spout that prevents dripping; yet when open, pours directly into any size glass or pitcher for unlimited juicing capacity.

Mary Rodgers, Director of Marketing Communications for Cuisinart and Waring, says, "Healthy lifestyles are a priority for consumers, yet many people have less time to spend in the kitchen than ever before. At Cuisinart, we support these active lifestyles by consistently offering products with superior performance features and time saving technology." She adds, "The Cuisinart™ Citrus Juicer makes it easy to enjoy a quick glass of orange juice before work or a refreshing citrus drink after a hard workout."

Other product benefits of the Cuisinart™ Citrus Juicer include dishwasher-safe parts for easy clean up, and convenient cord storage to help cut down on clutter. The product is backed by a limited three-year warranty.

Cuisinart's new citrus juicer is a perfect complement to the company's extensive collection of blenders, providing the consumer with more options for creating nutritious beverages in the home.

Suggested Retail Price: $45.00
Everyday Price: $29.99
Availability: July 2003

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware, and kitchen accessories. The company manufactures a full range of products under the tagline, "Savor the Good Life®." These products include cookware, cutlery, hand blenders, hand mixers, coffeemakers, toasters and toaster ovens, as well as food processors, electric teakettles, kitchen textiles and scales. Cuisinart's website is