Food for Thought: Bringing an International Flair to American Kitchens - June 2011
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone:(973) 994-5167
WHAT CUISINART IS BRINGING TO THE TABLE …
French Classic Tri-Ply StainlessCookware
Food for Thought:
Bringing an International Flair to American Kitchens
Americans have long been inspired by Europe’s great chefs, distinctive flavors and time-tested cooking techniques. Now, as a result of Cuisinart, home cooks in the U.S. can bring the joie de vivre into their homes and turn their kitchens into international culinary destinations.
Cuisinart is returning to its origins with the launch of its new tri-ply, stainless steel cookware, which is manufactured in France. This new endeavor coincides with the40th anniversary of the company’s first foray into the housewares industry, when Carl and Shirley Sontheimer founded Cuisinart and began importing top-quality stainless steel cookware in 1971. The three-layer design of the new French Classic Stainless Cookware ensures optimal heating and exceptional cooking results. Whether it’s Coq au Vin or Beef Bourguignon, Cuisinart is providing consumers with the means to achieve culinary excellence, no matter what dish is being prepared.The French Classic cookware is available as open stock — from saucepans to skillets — and in a 10-piece set (model no. FCT-10).
“The introduction of Cuisinart’s French Classic Stainless Cookware is yet another milestone in the company’s rich history of culinary excellence,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “It is only fitting that this cookware collection debuts during our 40th anniversary year, as it brings the company full circle and lends a unique perspective to the achievements that have been made in previous decades.”
What to Look for When Purchasing Professional Cookware:
Cuisinart’s new French Classic Stainless Cookware provides consumers with everything they need to create world class meals at home. A pure aluminum core enveloped by solid stainless steel ensures professional performance, and Heat Surround™ Technology allows heat to be evenly distributed along the bottom and up the side walls of the cookware. Stay-cool, contoured stainless handles provide a comfortable grip and a unique thumb rest allows for superb control and aids in lifting.Versatility: Thismultipurpose cookware set can be used on the stovetop, in the oven and under the broiler (oven-safe to 500ْ F), and is also freezer-safe, dishwasher-safe and induction-ready. The 10-piece set allows home cooks to create everything from multi-course Parisian-inspired feasts to everyday family meals: a 2-Qt.Saucepan with cover, a 4 ½-Qt. Dutch Oven with cover, a 3-Qt. Sauté Pan with helper handle & cover, an 8” French Skillet, and a 10” French Skillet.
Just the Facts
Everyday Retail Price: 10-piece set, $399
Open stock pieces range from $49.95for an 8” skillet to $119.95 for a 6-quart stockpot with cover
Warranty: Lifetime warranty
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com,and social media sites: www.facebook.com/cuisinart and www.twitter.com/cuisinartpr.