Food for Thought:
Hand Mixer Purchases are Driven by Consumer Desire for Power and Performance
“The challenge for (housewares) suppliers is to continue developing products that speak clearly to consumers’ desire to save time and effort,” according to HomeWorld Magazine’s 2004 Forecast report on lifestyle trends.
Hand mixers have always offered consumers the advantage of taking the appliance where it’s needed, rather than having to bring the ingredients to a countertop unit. Today consumers are looking for even greater convenience - so they can do more with less time.
What Should Consumers Look for When Buying a Hand Mixer?
The Cuisinart PowerSelect™ Hand Mixer Collection boasts 220 watts of power. As a staple in the kitchen, hand mixers are used for a variety of culinary tasks, from mixing and whipping to beating and blending. Their repeated usage, as well as the heavy-duty jobs they perform (such as mixing stiff cookie dough) calls for significant power. An automatic feedback feature is standard and delivers an extra burst of power during those strenuous mixing tasks.
“Today’s savvy consumers demand culinary products with high performance features that deliver,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “Performance is what distinguishes the new Cuisinart hand mixer line in the marketplace.”
While many consumers tend to isolate wattage as the ultimate measure of a hand mixer’s strength, power is actually determined by a combination of wattage and beater design. The mixers in Cuisinart’s new collection feature elongated shaped beaters, rather than the classic bulbous-shapes. This special design helps to aerate ingredients and has the added benefit of self-cleaning.
Cuisinart hand mixers have an exclusive swivel cord that makes it easy to maneuver the appliance whether the user is right- or left-handed.
Three of the four models in the collection are designed with an easy one-touch slide switch, which allows for a smooth transition when changing speeds. They also come with a beater ejection button for convenient removal when cleaning, and a spatula. The hand mixers are available in basic white, with the exception of the CHM-5SS, which touts brushed stainless accents and the Cuisinart name plate.
Cuisinart’s 7-Speed model has a one-step power switch with 7-speed LED display on the handle for easy viewing at all times. A SmoothStart® feature offers home chefs three extra-low speed settings for mixing dry ingredients while minimizing splatter. It also includes a professional chef’s whisk along with the spatula. The Cuisinart PowerSelect™ 5-Speed model with brushed stainless is ideal for consumers looking to combine function with a touch of style in their kitchen appliances. The product comes with whisks and dough hooks. Cuisinart’s white 5-Speed and 3-Speed units offer all the core features of a mixer, and provide consumers with enough speed settings to mix virtually anything.
Just the Facts:
Suggested Retail Prices: $49.95, 7-Speed Hand Mixer
$39.95, 5-Speed Hand Mixer in basic white
$49.95, 5-Speed Hand Mixer in brushed stainless
$29.95, 3-Speed Hand Mixer
Warranty: Limited three-year
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware, and kitchen accessories. The company, based in Stamford, Connecticut, manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, cutlery, hand blenders, hand mixers, coffeemakers, toasters and toaster ovens, as well as food processors, electric teakettles, kitchen textiles and scales. Cuisinart’s website is www.cuisinart.com.