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Cuisinart Press Releases

CUISINART EXPANDS ITS WAFFLE MAKER LINE WITH NEW HEART SHAPED WAFFLE MAKER

STAMFORD, CT - June 2003 Cuisinart, a leading producer of culinary appliances and professional quality cookware, is expanding its waffle maker line with a new Heart Shaped Waffle Maker (model no. WMR-HBC). The new waffle maker adds a whimsical touch to breakfast, brunch or dessert, baking one large waffle that breaks into five separate hearts. The Heart Shaped Waffle Maker is available in a stylish, brushed stainless finish and offers consumers many of the user-friendly features found in Cuisinart's existing waffle maker line.

Mary Rodgers, Director of Marketing Communications for Cuisinart and Waring, says, "The new Cuisinart Heart Shaped Waffle Maker delivers quality performance and is aesthetically pleasing as well. The product is also a great gift item, especially for brides and grooms. Cuisinart has a long history of supporting both the gift and bridal industries, and our new waffle maker is especially suited to these markets."

With the overall waffle maker category enjoying a resurgence, Cuisinart's new product lends itself to a variety of consumer trends. The increased availability of specialty waffle recipes and toppings have led more home chefs to prepare waffles for lunch and dessert as well as for breakfast. In turn, consumers are looking for greater control over the cooking process, and are more focused on waffle makers that offer precision cooking features and customized control settings.

Cuisinart's Heart Shaped Waffle Maker offers dual indicator lights for "Ready to Bake" and "Ready to Eat" accuracy. In addition, consumers can select from six browning settings for custom control. As with Cuisinart's other waffle makers, a regulating thermostat guarantees that the temperature remains constant throughout the baking process.

Other product benefits include nonstick baking plates that ensure easy removal of the waffles and are conducive to quick cleanup as well. The Cuisinart Heart Shaped Waffle Maker also comes with convenient cord storage and is backed by a limited three-year warranty.

Cuisinart offers consumers a growing line of waffle makers in both stainless and brushed stainless finishes. These include the 2-Slice and 4-Slice Belgian Waffle Maker and the Classic Style Waffle Maker.

Suggested Retail Price: $49.99
Everyday Price: $29.99
Availability: July 2003

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware, and kitchen accessories. The company manufactures a full range of products under the tagline, "Savor the Good Life®." These products include cookware, cutlery, hand blenders, hand mixers, coffeemakers, toasters and toaster ovens, as well as food processors, electric teakettles, kitchen textiles and scales. Cuisinart's website is www.cuisinart.com.