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Cuisinart Press Releases

CUISINART'S NEW SMARTPOWER PREMIER™ BLENDER OFFERS THE ULTIMATE POWER FOR CONSUMERS

STAMFORD, CT - June 2003 Cuisinart, a leading producer of culinary appliances and professional quality cookware, combines elegance and versatility with sheer power in the new SmartPower Premier™ 600-Watt Blender (model no. CBT-500).

The SmartPower Premier™600-Watt Blender features cast metal and stainless construction that reflects a sophisticated design presence. As powerful as it is attractive, the 600-watt motor handles the toughest blending tasks with ease--even ice crushing with the touch of a button. The blender's other push-button controls include "High," "Low," and a "Pulse" feature. For consumers who like to entertain, the 50-ounce glass blender jar makes it simple to double or triple recipes for large crowds. The blender also has a Count-Up Timer with a digital display that keeps track of blending time, so each recipe is followed to perfection, and also has a continuous beep after five minutes of blending time, to ensure that ingredients aren't overprocessed.

"Consumers want a blender that is easy to use on a daily basis but powerful enough to accommodate large crowds on special occasions," says Mary Rodgers, Director of Marketing Communications for Cuisinart and Waring. "The new SmartPower™ blender is extremely powerful. As a result, it allows consumers to expand the range of culinary tasks that can be performed at home--but with professional results."

The SmartPower™ Blender is backed by a three-year limited warranty.


Everyday Price: $99
Availability: Immediately

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware, and kitchen accessories. The company manufactures a full range of products under the tagline, "Savor the Good Life®." These products include cookware, cutlery, hand blenders, hand mixers, coffeemakers, toasters and toaster ovens, as well as food processors, electric teakettles, kitchen textiles and scales. Cuisinart's website is www.cuisinart.com.