Stamford, CT - September 2012
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
Cuisinart Enters the Tabletop Market with New Flatware Collections
Stamford, CT, September 6, 2012 – Cuisinart announced today that it will introduce multiple flatware collections in the fourth quarter of 2012, marking a significant expansion for the kitchen appliance and
cookware leader. The new flatware lines represent the company’s first independent foray into the product category; previously, Cuisinart had a licensing agreement in tabletop with Lifetime Brands.
Currently slated for retail availability in late November, Cuisinart’s flatware launch will be divided into two categories: Cuisinart Flatware and Cuisinart Elite Flatware, both of which will be marketed under the company’s newly created Tabletop Division. The Cuisinart line will be comprised of high-end basic products, while the Elite collection will offer more intricate, stylized lines that mirror the company’s Elite offerings in kitchen electrics and cookware. The flatware collections are European-inspired, ranging in style from French Country to European Contemporary.
“We are proud to announce this move into the tabletop industry,” said Mary Rodgers, Director of Marketing Communications for Cuisinart. “Introducing flatware represents a significant opportunity for us as a company. We have the resources to design and market outstanding products, and will work with our retailers to utilize Cuisinart’s brand strength in housewares to enhance the success of our flatware.” She added, “Our new flatware collections will immediately distinguish themselves within the marketplace, and will allow Cuisinart to bring its distinct perspective and passion for excellence to a new and auspicious category.”
“I am delighted to join the Cuisinart family at such an exciting time,” said Jerry Nardone, the newly appointed Director of Cuisinart’s Tabletop Division, who has extensive experience in the tabletop industry. “Our goal is to bring Cuisinart’s standard of excellence into a new section of the home, while providing consumers with the quality, creativity and innovation that only Cuisinart can offer.”
Cuisinart’s initial flatware offering will consist of twelve product lines, divided equally between the Cuisinart and Cuisinart Elite collections. A wide variety of finishes and styling will be used, including partial sandblast; satin finish; partial satin finish; stipple finish; mirror polish; and plating. The lines will be sold in 20-piece sets of four and some open stock will be available as well. Prices will range from $39.99 to $99.99 for sets, and all flatware will be available in Cuisinart’s traditional channels of distribution.
In 2013, Cuisinart will add to the twelve flatware lines being introduced, and will expand into other categories of the tabletop industry as well.
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com www.cuisinart.com/baby and www.cuisinartcleanwater.com, and social media sites: www.facebook.com/cuisinart, www.twitter.com/mycuisinart and www.twitter.com/cuisinartpr. The company also has a new iPhone, iPad and Android app, Cuisinart’s KitchenSync http://www.cuisinart.com/recipes/kitchensync.html.