Stamford, CT - October 2011
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
Cuisinart’s Mary Rodgers Discusses the Evolving Landscape of Socia Media Consumer Interaction at the 2011 Future Trends Conference
Stamford, CT – Mary Rodgers, Director of Marketing Communications for Cuisinart, recently gave a presentation regarding the company’s cutting-edge social media initiatives at the Future Trends Annual Conference in South Beach, Miami, Florida. The conference, titled “Implications & Applications for Me, My Brand and My Business,” spanned three days and presented emerging business trends, views and practical applications designed to elevate attendees’ corporate effectiveness and value.
Rodgers’ presentation, “Social Engagement Refined: Utilizing Games, Interactive Participation within Facebook and Apps; Successful Strategies that Attract and Retain Consumers,” was aimed at marketing and industry professionals seeking to enhance their corporate social media profiles and thereby engage with consumers in today’s most rapidly burgeoning marketing mediums. “Consumers engage with brands within the social-sphere,” said Rodgers, addressing scores of colleagues at the Gansevoort Hotel. “As marketers, we need to embrace that behavior and influence consumers to connect with our brands, which will result in a sense of community and increased brand loyalty.”
She went on to explain that consumers place a great deal of trust in their social networks, with a majority of users taking information shared on their networks into consideration when making purchasing decisions. Facebook, blogs, Twitter and online customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. Rodgers reinforced that utilizing these mediums as a means of influencing consumers and communicating brand messaging is of utmost importance in today’s marketing landscape.
Cuisinart influences its consumers through a broad range of social media endeavors. The company’s goal as a manufacturer is to elevate the success of the Cuisinart brand by engaging consumers with relevant content in the online forums in which they are most comfortable. These forums include Facebook, Twitter, retailer websites, the blogosphere, viral video and strategic email campaigns. Rodgers reinforced the value of choosing key social media outlets on which to focus, noting the importance of utilizing venues with significant market penetration most relevant to a company’s customer base.
Since 2006, Cuisinart has been incorporating a variety of social media initiatives designed to engage consumers on a more personal level. The company formed a community around its website with contests, blog posts and forums, utilizing these tools to foster social interaction with its consumers. Cuisinart has since expanded its social media undertakings to include a wide range of activities, from a presence on popular social networks, to real-time recipe swaps, online gaming and downloadable smart phone applications.
Social gaming is the company’s latest endeavor, Rodgers explained, citing the trend’s explosion over the past several years and player demographic statistics as key reasons for bringing Cuisinart into the gaming realm. According to a recent PopCap Games/Information Services Group survey, 55% of social gamers are female, with an average age of 43. Creating “Cuisinart’s Memory Master” game within Facebook allowed the company to engage with a highly specialized consumer segment that is comprised significantly of its core target market.
Rodgers concluded her presentation with an overview of Cuisinart’s new smart phone app – Cuisinart KitchenSync™ – and its new mobile site, along with a glimpse into the future of the company’s marketing mediums. “We are always investigating new ways to engage our consumers, and the use of location-based media and applications is the new horizon,” she stated. “This medium will provide instant insight into consumer traffic and trends, driving shoppers directly to retail and point-of-sale. Cuisinart is exploring this medium and will be utilizing new techniques in the fourth quarter, with more to come in 2012.”
For a copy of Mary Rodgers’ presentation, or to speak with her directly about Online and Social Engagement, contact Rachel Litner at 973.994.5167 or firstname.lastname@example.org. Photo available upon request.
About Mary Rodgers:
Mary Rodgers has more than 20 years of solid experience in the housewares and tabletop business. Since joining Cuisinart and Waring in 1996, she has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader.
As Director of Marketing Communications for Cuisinart and Waring, based in Stamford, Connecticut, Rodgers is responsible for all consumer communication touch points for the brand portfolio. She oversees the company’s social media campaigns, consumer and trade advertising, public relations, consumer promotions and sponsorships, as well as Cuisinart’s National Bridal Program. Under her leadership, Cuisinart has received numerous awards for marketing campaigns from some of the most prestigious industry organizations in the nation.
Rodgers graduated from D’Youville College in Buffalo, New York, with a Bachelor of Arts degree in English, and graduated with honors from The State University of New York (SUNY), receiving a Bachelor of Science degree in Business, Management and Economics. She is currently pursuing a Master of Business Administration at SUNY Empire State.
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby and www.cuisinartcleanwater.com,and social media sites: www.facebook.com/cuisinart and www.twitter.com/cuisinartpr. The company also has a new iPhone app, Cuisinart’s KitchenSync http://www.cuisinart.com/recipes/kitchensync.html.