THE CUISINART STORY
Turning The Art Of Great Cooking Into An American Lifestyle

Stamford, CT, July 2008 —

The Cuisinart Story

Turning the Art of Great Cooking

Into an American Lifestyle

Innovative Culinary Tools are Our Signature

Julia Child let people in on the Cuisinart secret and so did James Beard. They were among the first culinary experts to hail the food processor as a revolutionary kitchen appliance when it was introduced to America in 1973 by the late Cuisinart founder, Carl Sontheimer. They saw the food processor as a quick and easy way to make fine food and healthy dishes.

Under management from Conair Corporation since 1989, the legacy is alive and well. Today, Cuisinart is a universally recognized name, endorsed by culinary connoisseurs such as Jacques Pépin and Hubert Keller.

Our Mission is to Help You “Savor the Good Life®”

The prestigious Cuisinart® brand is not limited to food processors. Plugged or unplugged, nobody covers the kitchen like Cuisinart. The company is a full-service culinary resource with a wide array of products, preferred by chefs and favored by consumers. These include:

· Bakeware

· Blenders

· Brick ovens

· CleanWater™ Countertop Filtration System

· Coffeemakers (including espresso makers) and teakettles

· Cookware (including the industry’s first eco-friendly GreenGourmet™ hard anodized nonstick and stainless nonstick products)

· Countertop cooking appliances

· Food processors (including the PrepExpress™ Handheld Food Processor)

· Frozen yogurt-ice cream & sorbet makers

· Hand mixers

· Kitchen tools & gadgets

· Microwave oven

· Pizza oven

· Stand mixers

· Toaster oven broilers and toasters

· Waffle makers

· A host of specialty products, including wine cellars, a popcorn maker, bread maker, pressure cooker and deep fryer

Culinary Education is at the Heart of Our Business

People with an interest in good cooking are looking for more than just a product purchase. They want cooking tips and techniques that turn products into culinary tools. Cuisinart is keeping its tradition of culinary education alive by:

· Partnering with Chef Hubert Keller of San Francisco’s renowned Fleur de Lys restaurant to sponsor his second season of the PBS Series, “Hubert Keller: Secrets of a Chef.” Keller’s culinary accolades include the James Beard Foundation Award for the American Express “Best Chef-California” and his selection as one of the “10 Best Chefs in America” by Food & Wine magazine.

· Launching two award-winning websites: www.cuisinartstandmixer.com, dedicated to the company’s new stand mixer line, and www.cuisinart.com/baby, that provides a concrete resource for expectant mothers and parents with a variety of baby food recipes prepared using the Cuisinart food processor.

· Sponsoring Jacques Pépin’s public television series, Jacques Pépin: Fast Food My Way. Jacques Pépin has received the highest award given by the French government, L’Ordre National de la Legion d’Honneur (The French Legion of Honor).

· Providing consumers with informative materials packed with recipes and tips from Cuisinart’s test kitchen and cookbook, Simple & Enticing Recipes.

Design Innovation Drives Our Success

Cuisinart has a long-standing history of receiving prestigious design awards for a wide range of items, keeping the company at the forefront of product innovation. These include the 2006 iParenting Media Awards (Mix It In™ Soft Serve Ice Cream Maker), 2005 Chicago Athenaeum GOOD DESIGN™ Award (Coffee on Demand™ Coffeemaker), and the 2005 iParenting Media Awards (Waffle Dippers and Griddler™).

In addition, Cuisinart has garnered several awards for its marketing campaigns and websites. In 2007, the company received two awards for its integrated marketing campaign for the stand mixer: a Platinum Hermes Creative Award from the Association of Marketing and Communication Professionals, and a Gold Spotlight Award from the League of American Communications Professionals (LACP). Cuisinart also received an iParenting Media Award for its stand mixer website, as well as recognition for its baby website and communications materials aimed at promoting its signature food processor. These honors include the IACP (International Association of Culinary Professionals) Award of Excellence in the Corporate Marketing Campaign category, as well as awards from the Web Marketing Association and the LACP. Additionally, the company received the 2007 LACP Spotlight Award and the 2007 MarCom Award for its stand mixer campaign.

Our Culinary Tools are Available in Fine Stores Nationwide

Cuisinart® products are where people would expect to find them—in upscale department and specialty stores throughout North America.

At Cuisinart, helping consumers “Savor the Good Life®” is our goal.

Bon appetit!

For more information on Cuisinart, visit www.cuisinart.com or contact Rachel Litner,

Rachel Litner Associates, at (973) 994-5167; rachel@rlitner.com.