The Cuisinart Story
Turning The Art Of Great Cooking Into An American Lifestyle
Stamford, CT - August 2013
The Cuisinart Story
Turning the Art of Great Cooking Into an American Lifestyle
Innovative Culinary Tools are Our Signature
Julia Child let people in on the Cuisinart secret and so did James Beard. They were among the first culinary experts to hail the food processor as a revolutionary kitchen appliance when it was introduced to America in 1973 by the late Cuisinart founder, Carl Sontheimer. They saw the food processor as a quick and easy way to make fine food and healthy dishes.
Under management from Conair Corporation since 1989, the legacy is alive and well. Today, Cuisinart is a universally recognized name, endorsed by culinary connoisseurs such as Jacques Pépin and Hubert Keller.
Our Mission is to Help You “Savor the Good Life®”
The prestigious Cuisinart® brand is not limited to food processors. Plugged or unplugged, nobody covers the kitchen like Cuisinart. The company is a full-service culinary resource with a wide array of products, preferred by chefs and favored by consumers. These include:
- Blenders (including the Blend and Cook Soup Maker)
- Can Openers
- Coffeemakers (including Single Serve machines) and grinders
- Cookware (including the industry’s first eco-friendly GreenGourmet® hard anodized nonstick and stainless nonstick products)
- Countertop cooking appliances (including the Griddler® line, the Oven Central™ and the Vertical Rotisserie)
- Espresso Makers (Cuisinart for illy Buona Tazza Espresso Makers Collection)
- Food processors
- Frozen yogurt-ice cream & sorbet makers (as well as the Compressor Ice Cream and Gelato Maker)
- Hand blenders
- Hand mixers
- Kitchen tools & gadgets (seven distinct collections and specialty items like the Cuisinart mandoline)
- Microwave ovens
- Slow cookers
- Sparkling Beverage Makers
- Stand mixers
- Tea Kettles
- Toaster oven broilers and toasters
- Waffle makers
- A host of specialty products, including wine cellars, popcorn makers, bread makers, a juice extractor, pressure cooker and deep fryer
Culinary Education is at the Heart of Our Business
Home cooks are looking for more than just a product purchase. They want cooking tips and techniques that turn products into culinary tools. Cuisinart is keeping its tradition of culinary education alive by:
- Partnering with Chef Hubert Keller of San Francisco’s renowned Fleur de Lys restaurant and Fleur at Mandalay Bay to sponsor the PBS Series, “Hubert Keller: Secrets of a Chef.” Keller’s culinary accolades include the James Beard Foundation Award for the American Express “Best Chef-California” and his selection as one of the “10 Best Chefs in America” by Food & Wine magazine.
- Sponsoring Four-Star Chef Eric Ripert’s American Public Television series, Avec Eric. Ripert is best known for his acclaimed restaurants, Le Bernardin in New York City and 10 Arts in Philadelphia.
- Sponsoring Jacques Pépin’s public television series, Jacques Pépin: Fast Food My Way. Jacques Pépin has received the highest award given by the French government, L’Ordre National de la Legion d’Honneur (The French Legion of Honor).
- Launching the “My Pantry” application for its website, which allows home cooks to enter ingredients they have in their kitchen to learn what recipes they can then make; an online recipe widget that consumers can download directly onto any Mac or Windows-based computer desktop for easy and ready access to Cuisinart’s recipe database and video recipes; and an iPhone app called Cuisinart KitchenSync that allows consumers to search hundreds of recipes, which can be saved, shared and cross-referenced with “My Pantry.”
- Offering innovative, interactive Facebook games like Cuisinart’s Memory Master.
- Providing consumers with informative materials packed with recipes and tips from Cuisinart’s test kitchen and cookbook, Simple & Enticing Recipes, the second edition of which was published in early 2011. Also in 2011, the company published its first eBook, entitled Delicious Inspirations.
Design Innovation Drives Our Success
Cuisinart has a long-standing history of receiving prestigious design awards for a wide range of items. These include the coveted 2012 Housewares Design Award in the Countertop Food Prep Appliances category for the Blend and Cook Soup Maker; a Platinum MarCom Award and Silver LACP Spotlight Award for the company’s IPad app; and a Gold Hermes Award for outstanding press materials.
In addition, Cuisinart has garnered a variety of awards for its marketing campaigns and websites. In 2011, the company won a Gold MarCom Award and Silver LACP Spotlight Award for its KitchenSync iPhone/iPad/Android app, and a Gold Hermes Award for the Cuisinart Bridal Registry Brochure. In 2010, the company was named one of Internet Retailer magazine’s Hot 100 Companies of 2011 and its “My Pantry” online application garnered several awards, including a Platinum AVA Award from the Association of Marketing and Communication Professionals (AMCP) and a Gold MarCom award from AMCP. Cuisinart also received a Gold Summit International Award for an Eco-Friendly Press Kit, and a Bronze Magellan Award for its Compact Portable Blending/Chopping System advertising campaign.
Our Culinary Tools are Available in Fine Stores Nationwide
Cuisinart® products are where people would expect to find them—in upscale department and specialty stores throughout North America.
At Cuisinart, helping consumers “Savor the Good Life®” is our goal.
For more information on Cuisinart, visit www.cuisinart.com or contact Dan Kulp, Rachel Litner Associates, at (973) 994-5167; firstname.lastname@example.org.
Facebook.com/cuisinart; @cuisinartpr; youtube.com/cuisinart