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Cuisinart Press Releases

Cuisinart PerfecTemp Cordless Programmable Kettle

A Better Way to Create Healthy, Hot Teas at Home

Stamford, CT - March 2010

FOR IMMEDIATE RELEASE

March 2010

 

Contact:     Mary M. Rodgers                 or                     Rachel Litner

                   Cuisinart                                                    Rachel Litner Associates

                   Phone: (203) 975-4609                                Phone: (973) 994-5167

                   E-mail: mary_rodgers@conair.com               E-mail: rachel@rlitner.com

 

 

CUISINART IS BRINGING TO THE TABLE …                                                                  

Cuisinart PerfecTemp™ Cordless Programmable Kettle 

Food for Thought:                                                                                                         

A Better Way to Create Healthy, Hot Teas at Home

Tea is the world’s most popular beverage, and the second most-consumed after water.  The hot tea category is growing by 6% annually, with the specialty tea market alone slated to reach $10 billion in 2010*.  This is due, in large part, to the fact that more individuals than ever before are recognizing the health benefits of consuming tea and are choosing to brew it at home.  For example, white tea is rich in antioxidants and green tea can aid in weight loss, both of which are health advantages that resonate strongly with consumers, according to the Tea Association of the United States of America.

Cuisinart is offering consumers a convenient and precise way to perfectly prepare any kind of tea with the PerfecTemp™ Cordless Programmable Kettle (model no. CPK-17).  The kettle has six preset temperatures for different varieties of tea, and its Keep Warm option will maintain the set temperature for 30 minutes.  It is imperative to brew different teas at the proper temperature, as some (like Green or White) are more delicate and should be steeped at a lower temperature to extract maximum flavor, while others (like Black) are quite hardy and should be steeped at higher temperatures.  By executing the perfect brewing process every time it’s used, Cuisinart’s new kettle ensures that the full flavor and health benefits of each type of tea are extracted.     

What to Look for When Purchasing an Electric Kettle:

Innovative Features:                                                                                               The Cuisinart PerfecTemp™ Cordless Programmable Kettle is operated solely using the one-touch controls on its handle that offer six preset settings: Delicate, Green, White, Oolong, French Press and Black.  The Keep Warm, Start and Open controls are located on the handle as well, and all controls have blue LED indicators.  Also, the kettle has a two-minute memory feature that allows it to be removed from the base without shutting off or interrupting the brewing process.  In addition, Cuisinart’s kettle has 1500 watts of power for fast heat-up, auto shutoff and boil-dry protection.

“Cuisinart’s new PerfecTemp™ Cordless Programmable Kettle represents the next generation of tea kettles for the company,” says Mary Rodgers, Director of Marketing Communications for Cuisinart.  “We recognize that tea consumption is both a growing consumer market and a source of several significant health benefits, and are proud to offer an even better way to brew it at home.”

Convenience and Design:                                                                                         The new Cuisinart electric kettle has a generous 1.7-liter capacity, allowing the perfect amount of tea to be brewed for one person, or enough to entertain guests.  The unit has a stay-cool nonslip handle for easy serving, and a blue backlit water window so that consumers know exactly how much tea they’re making, and when it’s time to brew another pot.  The kettle also has a convenient 360˚ swivel cordless connector, a concealed heating element to prevent mineral buildup and a removable/cleanable scale filter.

* According to a recent trend report conducted by Unilever

 

Just the Facts

Everyday Retail Price:                                 $99.95

Availability                                                 Immediately

Warranty:                                                      Limited three-year

 

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.

                                                                       

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