Cuisinart Juice Extractor

Fresher, Healthier Juice at Home

Stamford, CT - March 2010

FOR IMMEDIATE RELEASE

March 2010

Contact:     Mary M. Rodgers                 or                     Rachel Litner

                   Cuisinart                                                    Rachel Litner Associates

                   Phone: (203) 975-4609                                Phone: (973) 994-5167

                   E-mail: mary_rodgers@conair.com               E-mail: rachel@rlitner.com

CUISINART IS BRINGING TO THE TABLE …

Cuisinart Juice Extractor

Food for Thought:

Fresher, Healthier Juice at Home

Imagine a freshly squeezed glass of fruit or vegetable juice every morning that is made from only the highest quality ingredients, and costs less than grocery store or restaurant beverages.  The new Cuisinart Juice Extractor (model no. CJE-1000) makes it possible.  By preparing juice at home, consumers can customize what they are drinking and avoid the additional sugar, high fructose corn syrup and preservatives commonly found in many commercially available juices.  In addition to creating fruit and vegetable beverages, the Juice Extractor is adept at preparing bases for a variety of dressings, soups and sauces, and even quick breads.

What to Look for When Purchasing a Juice Extractor:

Design:

Cuisinart’s Juice Extractor has multiple features that enable the unit to easily handle an array of fruits and vegetables.  The unit’s three-inch feed tube and chute allow whole produce or vegetables to be fed into the extractor, while the adjustable flow spout and the five-speed control dial make the extraction process simple and precise. Cuisinart’s extractor flawlessly juices both hard and soft fruits and vegetables; for example, consumers can juice harder produce like parsnips and cabbage on a higher setting and softer produce like melons and peaches on a lower setting, all with equal ease and efficiency.  Additionally, the unit’s two-liter pulp container and one-liter juice pitcher allow consumers to make the perfect amount of any juice, while providing the option of a pulp-free beverage.

“The Cuisinart Juice Extractor is ideal for both health-conscious consumers and those trying to be more conscious of what they consume on a daily basis,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. She explains that “extracted juice from fresh fruits and vegetables contains 95% of their nutrients, and drinking extracted juice is the fastest way to digest and absorb these nutrients.  This allows consumers to reap the full benefits of the produce they are ingesting.”

Convenience:

Cuisinart’s Juice Extractor not only offers consumers an excellent way to uphold healthy living practices, it takes some of the work out of implementing them as well.  The unit includes a cleaning brush to ensure that all pulp and produce particulates are thoroughly removed after each use.  In addition, all removable parts are dishwasher safe.  The Cuisinart Juice Extractor operates with a powerful yet quiet 1,000-watt motor, and has an exclusive foam management filter disk to ensure that pitcher space is fully utilized; an easy unlock and lift system for optimal serving; and die-cast and stainless steel housing for extra durability.

Just the Facts

Everyday Retail Price:                                 $199

Availability:                                                  Immediately

Warranty:                                                     Limited three-year

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.   

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