Quality and Customization in Hot Beverages
Stamford, CT - March 2010
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
CUISINART IS BRINGING TO THE TABLE …
Cuisinart Single Serve Brewing System
Food for Thought:
Quality and Customization in Hot Beverages
Customization is of paramount importance to consumers in today’s world of individualism, and can be found everywhere from online product purchases to food and beverage options. Hot beverages, particularly coffee, have long been a part of this customization trend, and Cuisinart is now offering a new coffeemaker that greatly expands this capability. The extra large, 80-oz. Cuisinart Single Serve Brewing System (model no. SS-700) is a versatile, home-beverage brewing unit that is ideal for both personal use and entertaining. The brewing system is designed specifically to work with Keurig K-Cup® portion packs, offering over 200 varieties of pre-measured, premium brand coffee and tea, and features innovative one-touch technology that makes it easier than ever for consumers to enjoy a wide array of hot beverages made to their exact liking.
What to Look for When Purchasing a Home Brewing System:
The Cuisinart Single Serve Brewing System has numerous features that allow consumers to create the perfect hot beverage. The unit has five different cup-size settings (including an iced beverage option) that provide the desired amount of any beverage, and an adjustable temperature control that assures desired temperatures are reached. Consumers can choose from more than 200 K-Cup® varieties or use the My K-Cup® Reusable Coffee Filter, which can be filled with any gourmet ground coffee to suit personal tastes. In addition to the many coffee options available, the unit’s hot water button allows consumers to enjoy a delicious cup of soup, tea, instant coffee or hot cocoa, all in less than one minute.
“The Single Serve Brewing System represents an exciting endeavor for Cuisinart, following last year’s announcement of the company’s partnership with Keurig, Incorporated,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “We are proud to offer consumers a coffeemaker that takes customization to a new level, and at the same time is distinctively designed with the high quality and signature product features that they expect from Cuisinart.”
The Cuisinart Single Serve Brewing System’s extra large removable water reservoir eliminates the need for frequent refills, and the unit has a convenient storage space for the My K-Cup® Reusable Coffee Filter. The brewing system is also equipped with Quiet Brew Technology® that minimizes noise during operation, and has a removable drip tray that provides additional space for taller travel mugs.
The quality of the water used in a hot beverage is as important as the quality of the coffee, tea or cocoa when brewing. The Cuisinart Single Serve Brewing System includes a charcoal water filter that removes the odor and taste of chlorine and other impurities often found in water, to create a fresh and delicious cup every time. Additionally, while the bulk of any beverage is water, all of the flavor should come from the coffee, tea or cocoa. To achieve the same great quality available at coffee bars, superior ingredients are essential.
The sleek design of Cuisinart’s Single Serve Brewing System makes it an attractive addition to any kitchen. In addition, the fully programmable unit has a blue backlit LCD with digital clock and a Rinse Control button that instantly cleans the inside of the brew chamber. All parts of the brewing system that come in contact with coffee or water are BPA-free.
Just the Facts
Everyday Retail Price: $199
Warranty: Limited three-year
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com,www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.