Stamford, CT - June 2009
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
Cuisinart Launches Facebook Group
Stamford, CT – Cuisinart, a leader in the housewares industry and a definitive culinary resource for home cooks, has joined the Facebook community. The company’s open Facebook group was created to provide consumers with a forum in which to share ideas and recipes, and a quick and easy way to ask questions about their Cuisinart products.
Cuisinart’s Facebook group fosters an interactive experience with a discussion board that allows nearly 3,000 Cuisinart Facebook fans to converge and share information on entertaining, cooking trends, recipe ideas and anything else food-related. The group gives consumers a way to access Cuisinart’s culinary expertise, while participating in an ongoing series of company contests and events. For instance, the Cuisinart Facebook group is currently featuring the “Get Cooking! Recipe Contest,” in which home cooks are invited to submit their own recipes to be created and judged by the company’s chefs. The winner will receive a “Go Healthy & Green” Collection of products, which is comprised of a Vertical Rotisserie, a PowerEdge 700 Blender and a 12-Piece GreenGourmet™ Cookware set.
Cuisinart’s new Facebook group is part of the company’s extensive web marketing program, that encompasses “how-to” video recipes on the Cuisinart website, a dedicated Stand Mixer blog (http://www.cuisinartstandmixer.com/blog/) and baby blog (http://www.cuisinart.com/baby/blog/), and an online recipe widget that consumers can download directly onto any Mac or Windows-based computer desktop for access to Cuisinart’s podcasts, recipe box and videos.
To join the Cuisinart Facebook group and become a fan, please click here.
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. For more information, please visit Cuisinart’s websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.