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Cuisinart Press Releases

Cuisinart® CleanWater® Countertop Filtration System

September 2009

Contact:
Mary M. Rodgers                                        or                Rachel Litner
Cuisinart                                                                      Rachel Litner Associates           
Phone: (203) 975-4609                                                  Phone: (973) 994-5167
E-mail: mary_rodgers@conair.com                                 E-mail : rachel@rlitner.com

CUISINART IS BRINGING TO THE TABLE . . .
Cuisinart® CleanWater® Countertop Filtration System

Food for Thought:

Offering Consumers a Convenient Way to Enjoy Fresher-Tasting, Healthier Filtered Water

Water is one of the most important aspects of a healthy lifestyle, though these days consumers must be increasingly vigilant about the water they consume.  Ubiquitous chemicals called phthalates can be found in nearly every American’s body, and are present in a bevy of consumer products, including plastic water bottles.  These chemicals can pose serious threats to consumers’ health*, and one way of avoiding contact with them is to filter water at home, eliminating the need for bottled water altogether.

Cuisinart is introducing an affordable and convenient means of providing healthier, filtered water for the entire family, without relying on bottles.  The Cuisinart® CleanWater® Countertop Filtration System is available in a 2-gallon capacity unit (model no. WCH-1500) that comes with two fast flow spigots for dispensing hot, cold or room-temperature filtered water, as well as an Energy Saver mode that cuts energy use by 50 percent when the function is engaged. 

What to Look for When Purchasing a Countertop Filtration System:

Convenience:

Cuisinart’s new countertop water filtration unit is ideal for parents who are looking to uphold healthy living practices for themselves and their children, without compromising taste. “The health and well being of our consumers is paramount at Cuisinart,” says Mary Rodgers, Director of Marketing Communications for the company. “The CleanWater®  She explains that the filtration system can be used to mix a bottle of baby formula, or to prepare soup, hot chocolate or instant oatmeal.  What’s more, the unit is curved in the front so that a pot or pan can be placed directly below the fast flow spigots to cook rice and even prepare pasta. Countertop Filtration System provides consumers with safer, cleaner and fresher-tasting water while offering a myriad of other benefits as well, such as a small footprint and food preparation capabilities.”

Previously, water filtration systems were either sink-mounted, pitcher-style or free-standing; Cuisinart’s unit is the first of its kind.  Unlike free-standing filtration systems that use large and cumbersome containers of water and take up significant floor space, Cuisinart’s compact filtration system sits directly on the counter.

Consumers no longer have to buy heavy cases of bottled water or large water bottles at the store, nor do they need to take up space in the refrigerator or ruin the aesthetic of their sink.  Additionally, the filtration system utilizes thermoelectricity instead of a compressor to cool and heat the water.  Cuisinart’s unit does not have a compressor, so it is extremely quiet and quickly dispenses clean and refreshing water at hot (194 °F), cold (44 °F) or room temperatures.

The unit also has red/blue LED indicators that light up when the water has reached hot/cold temperatures, and a green LED indicator that signifies that the unit is in Energy Saver mode.  The Energy Saver switch can be used to turn off the heater when hot water is not needed to reduce the system’s energy usage by more than 50 percent.

Performance:

One of the signature benefits of the Cuisinart filtration system is that the unit’s GF-80 filter significantly reduces contaminants such as lead, mercury and copper, as well as the taste and odor of chlorine. The filter has a life of three months for average household use and is certified by the Water Quality Association.

Other:

The brushed stainless steel housing of the Cuisinart CleanWater® Countertop Filtration System makes it an attractive addition to any countertop.

Cuisinart is supporting the new water filtration unit with an extensive marketing campaign, including a dedicated website, www.cuisinartcleanwater.com, which serves as a product and information resource.  The site has numerous features that educate consumers on all the aspects of water and water consumption, reinforcing the importance of drinking filtered water for the health and well-being of the entire family.     

Cuisinart’s WCH-1500 filtration system will be joined by a 1.5-gallon capacity unit (WCH-1000) in October that dispenses cold or room temperature water from a single fast flow spigot. The filtration system also has other signature product features from Cuisinart, such as thermoelectricity and a    GF-80 filter that significantly reduces contaminants.

Just the Facts:
Everyday Retail Price:                          2-gallon unit (model WCH-1500), $149.00
                                                              1.5-gallon unit (model WCH-1000), $99.95
                                                                       

Availability:                                           2-gallon unit, September 2009
                                                              1.5-gallon unit, October 2009

Warranty:                                              Limited three-year

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. For more information, please visit Cuisinart’s websites: www.cuisinart.com, www.cuisinart.com/baby and www.cuisinartstandmixer.com.

*From the article "Chemicals and Our Health," Nicholas D. Kristof, The New York Times, July 15 2009