Cuisinart Named Ava Awards Gold Winner for Recipe Widget

Stamford, CT - December 2008 FOR IMMEDIATE RELEASE

December 2008

Contact:           Mary M. Rodgers                      or                     Rachel Litner

                        Cuisinart                                                           Rachel Litner Associates

                        Phone: (203) 975-4609                                       Phone: (973) 994-5167

CUISINART NAMED AVA AWARDS GOLD WINNER FOR RECIPE WIDGET

Stamford, CT, December 2008 – Cuisinart, the company that introduced America to the food processor, has been selected as a 2008 Ava Awards Gold Winner for its recipe widget.  The Cuisinart widget provides home cooks with access to the company’s entire recipe database, and consists of multiple applications, including video recipes and the ability to email the widget to friends.

The Ava Awards, sponsored and judged by the Association of Marketing and Communication Professionals, recognizes outstanding work by companies and creative professionals involved in the concept, writing, direction, shooting and editing of audio-visual materials and programs.  Entrants included video and film production companies, web developers, advertising agencies, PR firms and corporate and government communication departments. The Gold Award is presented to entries that exceed a high standard of excellence and serve as a benchmark for the industry.  Only about 14 percent of the more than 2,200 entries from the United States and several foreign countries were Gold Winners.

Cuisinart’s recipe widget entry provides home cooks with access to the company’s extensive recipe database, and offers 26 video recipes featuring both master chef Hubert Keller and chef and author of The Wine Club, Maureen Petrosky.  Cuisinart will continue to add new video recipe material in 2009 to expand the offering for consumers. In addition, the company’s widget can be sent to friends with the click of a button and allows users to send ingredient lists or full recipes to smartphones or mobile internet devices for convenience in the grocery store.

“Cuisinart already has an established, multi-faceted website and we are committed to continuing

to build on its technological foundation with cutting edge services for our consumers,” says Mary Rodgers, Director of Marketing Communications for Cuisinart.  “Our goal is to provide our customers with the latest tools to help make their lives easier in the kitchen.”  She adds, “The company’s new recipe widget engages consumers and perpetuates the sense of family and community that customers have come to expect from Cuisinart.”

To experience the Cuisinart Recipe Widget firsthand, visit http://www.cuisinart.com/recipes/widget/.

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows.  Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.      

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