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Cuisinart Press Releases

Green Gourmet Cookware

Stamfford, CT - March 2008

FOR IMMEDIATE RELEASE

April 2008

 

Contact:           Mary M. Rodgers                       or                     Rachel Litner

                        Cuisinart                                                           Rachel Litner Associates

                        Phone: (203) 975-4609                                       Phone: (973) 994-5167

                        E-mail: mary_rodgers@conair.com                      E-mail: rachel@rlitner.com

 

 

 

WHAT CUISINART IS BRINGING TO THE TABLE …

Cuisinart® GreenGourmet™ Cookware

 

Food for Thought:

Cooking with a Conscience

 

Consumers are embracing eco-friendly concepts, implementing them right in their own home environment, including their kitchens. Public awareness of the link between everyday activities and their impact on the environment is driving this trend.

 

Cuisinart is leading the charge for green products in the kitchen with the industry’s first eco-friendly GreenGourmet™ Cookware, using technology that consumes less energy while delivering the benefits of a nonstick coating: easy food release and the ability to use less fat while cooking. The product is available in hard anodized nonstick and stainless nonstick open stock pieces, and will debut nationally at retail in July.

 

The Benefits of Green Cookware

Eco-Friendly Technology:

Cuisinart® GreenGourmet™ Cookware allows consumers to create great tasting meals while reducing their carbon footprint. The cookware was developed using manufacturing techniques that reduce harmful carbon emissions by consuming less energy. Designed with an exclusive Cuisinart Ceramica™ nonstick surface, the cookware features a petroleum-free, ceramic-based coating that is applied at a temperature one half that of traditional nonsticks. The coating does not contain PTFE and PFOA, substances often used in nonstick cookware that have raised health concerns over the years.

 

The coating is also water-based, unlike other nonstick coatings on the market, which are solvent-based. In addition, Cuisinart’s cookware has a scratch-resistant nonstick surface that won’t peel off. The new cookware conforms to FDA and European RoHS standards for environmentally sound products.

 “Cuisinart® GreenGourmet™ Cookware gives consumers the convenience and versatility they want in a product without compromising the environment,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “While performance and user-friendly features are top priorities, sustainability is playing a big role in the consumer’s purchasing decision.”

 

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Cuisinart® GreenGourmet™ Cookware/page 2

 

Eco-Friendly Packaging:

Cuisinart’s GreenGourmet™ packaging is made from 100% recycled materials and is printed using 100% biodegradable soy ink. Another key green feature is the stainless steel riveted handles that are manufactured using 70% recycled stainless steel.

 

Versatility:

Besides the eco-friendly features available in Cuisinart’s GreenGourmet™ Cookware, the product offers consumers greater versatility when cooking. Unlike traditional nonstick surfaces, GreenGourmet™ Cookware can be used in the oven for top browning and broiling.

 

Both the hard anodized and stainless steel lines in Cuisinart’s GreenGourmet™ Cookware collection deliver superior heat conductivity, requiring less energy to achieve the desired cooking temperature. The hard anodized line features heavy-duty construction that provides quick and even heat distribution. The stainless steel line has an aluminum alloy encapsulated base that virtually eliminates hot spots and a stainless exterior with a polished mirrored finish. 

 

Convenience:

Oven and broiler safe, the GreenGourmet™ Cookware was developed with Cuisinart’s signature

Stay-Cool handles, featuring a V-shaped base so that heat dissipates. This design element allows the handles to stay cool even when the pan is on the stovetop and ensures a comfortable grip. 

 

Just the Facts

Cuisinart® GreenGourmet™ Hard Anodized Nonstick Cookware:

Everyday Retail Price:                                 $69.95, 12” skillet with helper handle

$59.95, 11” square grill pan

$49.95, 10” skillet

$39.95, 10” round griddle/crepe pan

$24.95,   8” skillet

 

Cuisinart® GreenGourmet™ Stainless Nonstick Cookware:

Everyday Retail Price:                                 $69.95, 12” skillet with helper handle

$49.95, 10” skillet

$29.95,   8” skillet

 

Availability for both lines:                            Immediately

 

Warranty:                                                        Limited lifetime

 

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows.  Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.                                        

 

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