Stamford, CT - March 2008 FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
E-mail: firstname.lastname@example.org E-mail: email@example.com
CUISINART IS BRINGING TO THE TABLE …
6.5-Quart Programmable Slow Cooker
4-Quart Programmable Slow Cooker
Food for Thought:
Usage of slow cookers is at an all-time high, according to The NPD Group, a market research firm that tracks consumer food and beverage trends. The company’s latest statistics reveal that the number of households using slow cookers for dinner has almost doubled to 12.2% since 1984.
One of America’s most recognizable cooking appliances, the slow cooker allows consumers to create a savory meal with minimal time and little effort. The proliferation of slow cooker recipe books and use of the product among TV chefs has also fueled consumer demand in recent years. With a multitude of slow cooker recipes available online, it’s no wonder that they continue to grow in unit volume and are among the most requested appliance items in bridal registries, according to the HomeWorld Business 2008 Housewares Census.
The new Cuisinart® Programmable Slow Cookers are designed with digital technology and touchpad controls that make it even easier for home cooks to create hearty, homemade meals. The programmable slow cooker is available in two models: a family-sized 6.5-quart unit (model no. PSC-650), and a
4-quart unit (model no. PSC-400).
Slow cooking involves a technique that utilizes low heat over a period of time to slowly cook ingredients while also blending flavors and spices. One of the advantages of the slow cooking method is the ability to bring out the natural juices of meats, poultry and vegetables, while sealing in the nutrients; it also does wonders for long-simmered soups. Another nutritional benefit is the fact that slow cooking requires little or no fat. In addition, the process takes a while, allowing inexpensive cuts of meat to be tenderized effortlessly over time.
What to Look for When Purchasing a Slow Cooker:
The Cuisinart® Programmable Slow Cooker features a 24-hour programmable cook time and a digital countdown timer with an LCD timer display. The slow cooker has three cooking modes (Simmer, Low and High), and automatically shifts to a “Warm” setting once the cooking time ends. The special Warm feature ensures that food is kept at the proper serving temperature without continuing to cook the ingredients. Consumers can simply place all the ingredients in the ceramic cooking pot, set the timer, and go to work or run errands before returning home to a hot meal.
Cuisinart® Programmable Slow Cookers/page 2
“Fitting the preparation of a satisfying, home-cooked meal into the day is a growing challenge for consumers,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “Cuisinart’s slow cooker provides people short on time but big on taste with the perfect solution for creating meals that are fast and easy, without sacrificing flavor.” She adds that the slow cooker is also highly versatile, allowing consumers to create everything from one-pot meals like stews and pot roasts, to side dishes like corn casserole and desserts such as cherry cobbler.
Ease of Use:
While the initial appeal of slow cookers was their timesaving attributes, the products were often too cumbersome to transfer the food for serving and difficult to clean as well. Cuisinart has solved these two problems with a single solution: the oval ceramic cooking pot can be removed from the base for convenient use as a serving piece and it can also go directly into the dishwasher for easy cleanup.
Cuisinart’s new slow cooker features professional styling that makes it a welcome addition to any countertop, whether used as part of a buffet for entertaining or for family dinners. The slow cooker has brushed stainless steel housing with black accents and chrome-plated handles. It also comes with a removable, dishwasher-safe glass lid that has a stainless rim and chrome-plated knob. In addition, the slow cooker has nonslip rubber feet for extra stability.
Cuisinart’s Programmable Slow Cooker includes a cooking rack for use with ramekins or other bakeware, as well as a recipe book with 70 recipes, ranging from basic to gourmet.
Just the Facts
Everyday Retail Price: $99.95, 6.5-qt. slow cooker (model no. PSC-650)
$79.95, 4-qt. slow cooker (model no. PSC-400)
Warranty: Limited three-year
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.