Cuisinart Sponsors "Hubert Keller: Secrets of a Chef"

A New Series Airing on Public Television

Stamford, CT - March 2007

CUISINART SPONSORS HUBERT KELLER: SECRETS OF A CHEF,
A NEW SERIES AIRING ON PUBLIC TELEVISION

 
Thirteen-part Series Set to Unlock the Secrets
Behind Keller’s Cooking Techniques and Signature Recipes

STAMFORD, CT–Underscoring its ongoing commitment to culinary education, Cuisinart will sponsor Hubert Keller: Secrets of a Chef*, the new series airing on public television which is dedicated to demystifying important cooking techniques essential to good cooking. The show will be hosted by Hubert Keller, the award-winning chef-owner of the renowned Fleur de Lys restaurant in San Francisco and Las Vegas, and will debut in April on public television stations nationwide.

Filmed on location in a vineyard kitchen in northern California and Las Vegas, Hubert Keller: Secrets of a Chef will explore the many places Keller has lived and their influence on his multi-national cuisine.  The 13-part series will showcase the legendary soups and stews of Keller’s native Alsace, France; the bold, exciting flavors of San Paulo, Brazil; offer a taste of the San Francisco culinary revolution; and take viewers inside the famous Burger Bar restaurant (where Keller is executive chef and owner) at Mandalay Place in Las Vegas.

Hubert Keller: Secrets of a Chef is Keller’s first television series. In each episode, he will transform one of his signature dishes into an easy-to-follow recipe for home cooks, using a variety of professional-quality culinary products from Cuisinart. Each program will focus on one special ingredient, offering home chefs various pointers about the best way to prepare and cook the dishes.

In the first episode, Keller will highlight the versatility of flavors in peppers and prepare two main dishes inspired by the south of France, along with a lamb burger infused with warm Mediterranean flavors and topped with a savory red pepper relish. There is also a burger recipe in every show, a testament to the new concept of burger dining Keller pioneered at his Burger Bar restaurant.

Mary Rodgers, Director of Marketing Communications for Cuisinart, says, “We see our partnership with Hubert Keller as a natural fit based on our shared commitment to excellence.  Just as Chef Keller is committed to providing guests with the ultimate dining experience, we are dedicated to offering consumers superior products.” She adds that Keller is a “master teacher whose warmth and down-to-earth cooking style will make challenging culinary tasks less intimidating and captivate novice and advanced home chefs alike.”

Keller’s commitment to healthy, flavorful cuisine led him to create a six-course vegetarian meal at Fleur de Lys, considered to be one of the best restaurants in the nation.  Keller was named one of the “10 Best Chefs in America” by Food and Wine magazine.  He is the author of Hubert Keller’s Cuisine and a contributor to Dean Ornish’s Eat More, Weigh Less.  Keller also has the distinguished honor of being the first guest chef in history to be invited to cook at the White House for former President Clinton and his family. 

Hubert Keller: Secrets of a Chef is produced by Marjorie Poore Productions, regarded as the leading pioneer of culinary programming since the early 1980’s. Poore launched the careers of numerous celebrity TV chefs, including Jacques Pépin and Martin Yan, and has been responsible for many of PBS’ most successful cooking shows, including Cooking Secrets of the CIA and Cookoff America.

Cuisinart has a long-standing history of supporting culinary education through its sponsorship of various public television shows.  The company is the primary underwriter of Jacques Pépin: Fast Food My Way and Lidia’s Italian American Kitchen, hosted by Lidia Matticchio Bastianich.  Both programs air on public television stations nationwide.

*Hubert Keller: Secrets of a Chef is produced by Marjorie Poore Productions  - ©2007. All rights reserved.

About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows.  Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, hand blenders, hand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.                                        

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