Cuisinart Press Releases
PrepExpress™ Handheld Food Processor
Stamford, CT - March 2007
CUISINART IS BRINGING TO THE TABLE. . .
PrepExpress™ Handheld Food Processor
Food for Thought:
Convenience is the Keystone of Today’s Kitchen
Appliance Features
“Convenience
tops the priority list for consumers looking to purchase a kitchen appliance in
today’s competitive marketplace,” says Mary Rodgers, Director of Marketing Communications
for Cuisinart. “In fact, Cuisinart’s latest food processor introduction, the
PrepExpress™ Handheld Food Processor, was developed specifically to address
this need.” An industry first in the food prep market, the PrepExpress™ builds
on the company’s strength of its signature food processor line with a handheld
model that allows home chefs to grate, slice or shred ingredients directly into
a bowl or baking pan.
What to Look for When Purchasing a Food Processor:
Power:
The Cuisinart PrepExpress™ Handheld Food Processor (model no. HFP-300) features a 220-watt motor that is powerful
enough to grate a wedge of Parmesan or slice an onion with ease. The product is
designed with a comfortable handle that allows consumers to hold it in the palm
of their hand, and since it is relatively lightweight, the PrepExpress™ can be
transported to almost anywhere in the kitchen with an outlet.
Versatility:
Cuisinart’s
new food processor has a compact size that allows it to be used as a handheld
model or on the countertop for added flexibility. The unit has stainless steel
cutting drums that measure three inches in diameter. A slicing drum, shredding
drum and a grating-fine shredding drum allow home chefs to tackle a variety of
culinary tasks quickly and consistently. From a pan of lasagna to a platter of
freshly cut vegetables, the Cuisinart food processor saves time and effort for
consumers.
Convenience:
The
food processor has a convenient single button activation feature located on the
handle, and the food chamber, pusher and drums are easily removable and
dishwasher-safe. A retractable cord makes for easy storage.
Cuisinart’s PrepExpress™ is
designed with a stainless steel base and accents, which bodes well for today’s
kitchen décors. The base is embossed with Cuisinart’s logo.
Just the Facts:
Everyday Price: $99.95
Availability: Immediately
Warranty: Limited three-year
About
Cuisinart:
Cuisinart, universally
known for introducing the food processor in America, is a leader in culinary
appliances, professional quality cookware and kitchen accessories. The
company’s cutting edge reputation can be seen on numerous fronts, from
industry-first products and design awards to sponsorships of culinary events
and TV cooking shows. Cuisinart
manufactures a full range of products under the tagline, “Savor the Good
Life®.” These products include cookware, countertop cooking appliances, hand
blenders, hand mixers and coffeemakers, as well as food processors, toasters
and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.
###
