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Cuisinart Press Releases

PrepExpress™ Handheld Food Processor

Stamford, CT - March 2007

CUISINART IS BRINGING TO THE TABLE. . .
PrepExpress™ Handheld Food Processor

Food for Thought:
Convenience is the Keystone of Today’s Kitchen Appliance Features

“Convenience tops the priority list for consumers looking to purchase a kitchen appliance in today’s competitive marketplace,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “In fact, Cuisinart’s latest food processor introduction, the PrepExpress™ Handheld Food Processor, was developed specifically to address this need.” An industry first in the food prep market, the PrepExpress™ builds on the company’s strength of its signature food processor line with a handheld model that allows home chefs to grate, slice or shred ingredients directly into a bowl or baking pan.

What to Look for When Purchasing a Food Processor:

Power:
The Cuisinart PrepExpress™ Handheld Food Processor (model no. HFP-300) features a 220-watt motor that is powerful enough to grate a wedge of Parmesan or slice an onion with ease. The product is designed with a comfortable handle that allows consumers to hold it in the palm of their hand, and since it is relatively lightweight, the PrepExpress™ can be transported to almost anywhere in the kitchen with an outlet.

Versatility:
Cuisinart’s new food processor has a compact size that allows it to be used as a handheld model or on the countertop for added flexibility. The unit has stainless steel cutting drums that measure three inches in diameter. A slicing drum, shredding drum and a grating-fine shredding drum allow home chefs to tackle a variety of culinary tasks quickly and consistently. From a pan of lasagna to a platter of freshly cut vegetables, the Cuisinart food processor saves time and effort for consumers.

Convenience:
The food processor has a convenient single button activation feature located on the handle, and the food chamber, pusher and drums are easily removable and dishwasher-safe. A retractable cord makes for easy storage.

Design:
Cuisinart’s PrepExpress™ is designed with a stainless steel base and accents, which bodes well for today’s kitchen décors. The base is embossed with Cuisinart’s logo.


Just the Facts:

Everyday Price:                                            $99.95

Availability:                                                    Immediately

Warranty:                                                       Limited three-year

About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows.  Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, hand blenders, hand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.                                        

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