Stand Mixer

Stamford, CT - December 2008

CUISINART IS BRINGING TO THE TABLE. . .
The Company’s First Stand Mixer

The company that changed the way consumers cooked more than 30 years ago is now redefining the way the world mixes. Cuisinart is entering the stand mixer market with two models designed to raise the bar for performance standards in the category. Cuisinart’s new stand mixers offer consumers the ultimate in power, capacity and control. The models are the Cuisinart™ 7 Quart Stand Mixer (model no. SM-70) and the Cuisinart™ 5.5 Quart Stand Mixer (model no. SM-55).

“Our new stand mixers deliver more power, capacity, features and precision than any models currently on the market,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “Whether you’re a culinary enthusiast or basic beginner, Cuisinart stand mixers offer consumers the ability to create an entire meal with a single kitchen appliance. From savory gougéres for starters, to main dish meatloaf and decadent chocolate mousse, recipes can be prepared faster and easier than ever before.”

What to Look for When Purchasing a Stand Mixer:

Capacity:
Cuisinart’s 7-quart and 5.5-quart stand mixers are the largest capacity stand mixers on the market. The bowl allows home chefs to double and even triple recipes; you can produce three loaves of bread or eight dozen cookies. 

Power:
The Cuisinart 7 Quart Stand Mixer packs 1,000 watts of power – no other stand mixer available even comes close. The 5.5-quart mixer delivers 800 watts of power, still more than the most powerful model currently on the market. This gives these stand mixers the ability to knead dough for a crusty baguette or to whip egg whites into glossy peaks for a classic Pavlova. In addition, they have 12 speeds for precision mixing and a slow start and gentle fold function for added control. The fold function, an industry first, operates in both a “continuous fold” and “pulse fold” mode.

Performance:
A host of special features adds to the convenience of Cuisinart’s new stand mixers. They feature a tilt-back head for easy bowl access and ease-of-use when attaching accessories. For increased safety, the head-lift release lever securely locks the stand mixer head into the raised position. Other benefits include a 15-minute countdown timer that automatically turns off the stand mixer after the selected time has elapsed. A single audible tone also signals shutoff. Another user-friendly feature is a “pause mode” function for the timer, which allows consumers to interrupt the countdown and stop the mixing process if necessary. Simply press the on/off button to pause, and then press it again to resume the mixing process and the timer continues counting down. 

With die-cast metal construction, the stand mixers are built to last and also provide stability on the countertop.

Versatility:
Each Cuisinart stand mixer comes with three culinary tools to perform a multitude of tasks:

• The Chef’s Whisk is most frequently used for whipping eggs, egg whites or heavy cream, for recipes like angel food cake, meringue, dacquoise or divinity.

• The Flat Mixing Paddle is designed for stirring, mixing and beating ingredients. It is most frequently used for mixing cookie dough, cake batter and frostings, as well as for making pie crusts, biscuits and shortcakes.

• The Dough Hook is used for the mixing and kneading stage of yeast doughs like bread, rolls, focaccia and pizza dough. A splashguard also comes with the product and when used, prevents spattering when mixing and adding ingredients. It has a convenient pour spout that is especially handy when adding ingredients while mixing.

Another feature that distinguishes the Cuisinart Stand Mixer is the fact that it has three power outlets - High, Medium and Slow - for a variety of attachments that take the meaning of “multi-tasking” to a whole new level.

The outlets are designed for five optional attachments that can be purchased separately, conserving valuable counter space and expanding the culinary possibilities. The High Speed Power outlet is located on the top of the stand mixer near the rear, and is designed for the Cuisinart Blender (model no. SM-BL) or Food Processor (model no. SM-FP). The blender has a generous 40-ounce carafe, 12 speeds and leak-resistant cover with a 2-ounce removable pour lid. The food processor has a 3-cup capacity and includes a stainless steel chopping blade and reversible slicing/shredding disc.

The Mid-Speed Power Outlet is located on top of the stand mixer near the front and connects the Citrus Juicer Attachment (model no. SM-CJ), which makes freshly squeezed juice in minutes with a 16-ounce container.

The Slow-Speed Power Outlet is located behind the slow speed outlet cover on the front of the stand mixer head. The Large Meat Grinder Attachment (model no. SM–MG) and Pasta Maker Attachment (model no. SM-PM) may be connected to this outlet. The Meat Grinder attachment features die cast construction with three grinding plates for fine, medium or coarse cuts. It also includes a large and small sausage nozzle and a wrench for easy assembly. 

The Pasta Maker Attachment includes six pasta plates for spaghetti, macaroni, rigatoni, fettuccine, lasagna and large macaroni. It comes with a cleaning tool for the pasta plates, a wrench for assembly, and a measuring cup.

Design:
Both stand mixers are available in white and brushed chrome and integrate well with either contemporary or traditional kitchen décor. The products will also be available in black in June.

Cuisinart’s stand mixer collection is supported by a new company website that serves as a concrete consumer resource for product information, recipes, cooking contest opportunities, and other activities. For more information, visit www.cuisinartstandmixer.com.

Just the Facts:

Everyday Price:                                          $399, 7-quart model; $299, 5.5-quart model

                                                                        $129, Large Meat Grinder Attachment

                                                                        $79.95, Pasta Maker Attachment

                                                                        $59.95, Food Processor Attachment

                                                                        $49.95, Blender Attachment

                                                                        $39.95, Juicer Attachment

 
Availability:                                                    Immediately    

Warranty:                                                       Five-year stand mixer motor

                                                                       Three-year stand mixer and all attachments 

About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows.  Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart’s website is www.cuisinart.com.                                        

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