Stamford, CT - March 2005 Food for Thought:
Consumer Interest in Ethnic Cuisine Spurs Specialty Equipment Sales
“Within the home, and especially within the kitchen, consumers are combining cultures and cuisines to show a desire for diversity in cooking and dining experiences,” according to a 2004 research study conducted by NPD Houseworld, a division of The NPD Group, which appeared in HomeWorld Business magazine.
A November 2004 article in Kitchen and Bath Design News supports this global trend. Bryce Wells, marketing manager for Fisher & Paykel, a manufacturer of high-end major appliances says, “The increased diversity of the ethnicity of foods today is broadening the requirement from cooking appliances such as higher and lower powered cooking surfaces and increased control and accuracy over the temperatures.”
What to Look for When Purchasing a Wok:
Cuisinart’s new Electric Wok (model no. WOK-730) offers home chefs a variety of cooking options. The wok has an adjustable temperature probe that ranges from “warm” to 450 degrees Fahrenheit.
“Temperature control is the key to stir-frying successfully,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “If the oil is hot enough, food will taste crisp on the outside and moist and tender on the inside. If the oil is not hot enough, the end result will be a soggy exterior and undercooked interior. Cuisinart’s Electric Wok ensures that ingredients are heated to the exact temperature—taking the guesswork out for the consumer.”
The wok has a generous 7.3-quart capacity which makes it ideal for weekday meals as well as for special occasions when cooking for a crowd.
With 1800 watts of power, the Cuisinart Electric Wok guarantees quick heating, an important feature for families on the go. In addition, the wok has a nonstick cooking surface so recipes can be prepared with a minimal amount of added fat for healthier food preparation. The stick free surface also aids in food release for easy, convenient cleanup. Once the heating element is removed, the wok can be removed from the base and submerged into water for clean-up, or placed in the dishwasher.
Cuisinart’s Electric Wok has a domed lid and two accessory racks—one for steaming and one for making tempura. Both are dishwasher safe. The product also comes with two wooden spatulas and an instruction book that includes 30 recipes.
Just the Facts:
Suggested Retail Price: $150
Warranty: Limited three-year
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware, and kitchen accessories. The company, based in Stamford, Connecticut, manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, cutlery, hand blenders, hand mixers, coffeemakers, toasters and toaster ovens, as well as food processors, electric teakettles, kitchen textiles and scales. Cuisinart’s website is www.cuisinart.com.