Stamford, CT - June 2011
FOR IMMEDIATE RELEASE
Contact: MaryM. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5164
Email: firstname.lastname@example.org Email: email@example.com
CUISINART SUPPORTs AL ROKER’S LEND A HAND TODAYSHOW CHARITIES CAMPAIGN
STAMFORD, CT, June 16, 2011 — Cuisinart is proud to announce its contribution to TODAY’s annual charity benefit: Al Roker’s Lend a Hand goodwill road trip. In its tenth consecutive year, the Lend a Hand program provides aid to small charities across the country that work toward improving conditions in their respective communities. Roker's journey began Monday, June 13thin Anchorage, Alaska, the first state outside of the continental U.S. in Lend a Hand history. The trip continued throughout the week in Las Vegas, Nevada (Tuesday); Houston, Texas (Wednesday); Birmingham,Alabama (Thursday); and ends tomorrow in Charleston, West Virginia.
Cuisinart and sister company Waring have donated$10,000 worth of kitchen electrics and cookware to the cause, which will benefit the Culinary Training Academy (CTA) in Las Vegas. Everything from cookware sets and food processors to stand mixers and ice cream makers will help the CTA to continue offering low-cost hospitality training to students, an affordable restaurant and catering service, and free meals to needy children. The CTA is a dynamic place where guest room attendant students in the mock hotel suites learn to make beds in less than five minutes; aspiring chefs in the large training kitchen prepare food for the restaurant and event center; and food servers in the westside bistro hone their customer service skills.
The CTA is a partnership between the Culinary Union Local 226, Bartenders Local 165, and 26 Major Resort/Gaming Properties on the Strip. Located just a few miles from the Strip itself in North Las Vegas in the federally designated southern Nevada enterprise community, the Academy’s mission is to better serve the disadvantaged who need help getting training and employment. All activities offer real-world training for students with the ultimate goal of providing a projected career path and resources that will enable people to secure employ mentin the hospitality industry with decent wages and healthcare benefits, a pension and a voice on the job.
“Giving back to the culinary community is extremely important to our company, and working with such a meaningful organization has been a rewarding experience,” says Mary Rodgers, Director of MarketingCommunications for Cuisinart and Waring. “Cuisinart is thrilled to support the Culinary Training Academy, and is proud to be able to help such a vital and philanthropic component of the Las Vegas community.”
In addition to the donations made to the CTA, Cuisinart and Waring donated several products to the Community Kitchens of Birmingham, Alabama as part of its work with Lend a Hand. Community Kitchens is a nonprofit organization dedicated to feeding anyone who is hungry. Since 1980, the organization has served the hungry, homeless and working poor without regard to situation or condition. Community Kitchens’ doors are open 365 days a year, providing a much needed service to those who are hungry by serving over 95,000 meals annually at its two Birmingham locations in Southside and Woodlawn.
Cuisinart,universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers.Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com,and social media sites: www.facebook.com/cuisinart and www.twitter.com/cuisinartpr.
Waring, universally known for introducing the first blender in America, is one of today’s leading manufacturers of professional quality appliances for the home, food service and laboratory industries. The company manufactures culinary appliances in two product segments: Waring Pro®, a line of professional quality consumer products that includes everything from blenders, juice extractors, citrus juicers and drink mixers to toasters, food slicers and convection ovens, and the Commercial Division, which includes high-speed, high-volume food processors and blenders. Waring was established in 1937 when Fred Waring,a popular entertainer, introduced the blender (then called the “Miracle Mixer”)at the National Restaurant Show in Chicago. Waring was acquired in 1998 by Conair Corporation, which also owns Cuisinart. Waring’s website is www.waringpro.com.