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Cuisinart Press Releases

Cuisinart Metallic Red Series

Color and Continuity in the Kitchen

Stamford, CT - March 2011

FOR IMMEDIATE RELEASE

March 2011

Contact:           Mary M. Rodgers                      or                     Rachel Litner

                        Cuisinart                                                           Rachel Litner Associates

                        Phone: (203) 975-4609                                       Phone: (973) 994-5167

                        E-mail:mary_rodgers@conair.com                     E-mail: rachel@rlitner.com

 

WHAT CUISINART IS BRINGING TO THE TABLE …

Cuisinart Metallic Red Series

Food for Thought:

Color and Continuity in the Kitchen

The color palate of the kitchen has long been relegated to black, white and stainless steel, but home cooks have grown tired of the status quo and want to liven up this traditionally monochromatic room. Cuisinart’s new Metallic Red Series merges a rich red with gleaming metallic to create a beautiful finish that is perfect for enhancing any kitchen.  This series encompasses core products in the kitchen – a food processor, chopper/grinder, blender, coffeemaker andtoaster.  With this collection, Cuisinart is ensuring an aesthetically pleasing uniformity throughout the kitchen and providing color accents as well.

“Consumers are increasingly seeing their kitchens as a canvas, an area of the home in which color can be used to experiment,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “Vividly-colored small appliances, like the essential everyday products that make up Cuisinart’s Metallic Red Series, are a perfect way for consumers to add pops of color to their kitchens without overpowering the décor of their homes.”

Elite Collection™ 12-Cup Food Processor:

Cuisinart’s Elite 12-Cup Food Processor comes with two different-sized nesting work bowls that allow home cooks to prepare several recipes at once, while eliminating the need to clean bowls in between tasks. The food processor comes with a 12-cup large work bowl and a 4-cup small bowl, both with pour spouts and maximum liquid fill lines.  Cuisinart’s Elite food processor is designed with a 1000-watt peak power motor, making it the company’s most powerful food processor to date. The unit also features a new look with a tapered work bowl design and rounded square base that features a die cast metal housing.

The cornerstones of the food processor are an exclusive BladeLock™ system , the SealTight™ system maximizes and an easy on/off locking system integrated into the lid, with push-button release for the ultimate in ease of use and safety. The Elite food processor also comes with a stainless steel adjustable slicing disc (1 - 6 mm); a stainless steel reversible shredding disc (fine/medium); a small and a large chopping/mixing blade; and a dough blade.

Elite Collection™ 4-Cup Chopper/Grinder:

The Elite Collection™ Chopper/Grinder effortlessly handles a variety of food preparation tasks such as chopping, grinding, pureeing and emulsifying. The SmartPower™ blade has a patented auto-reversing ability with a sharp edge for delicately chopping and pureeing soft foods, while the blunt edge grinds through spices and harder foods like nutmeg and peppercorns.  Additionally, the exclusive BladeLock™ system keeps the blade secure to the bottom of the work bowl during processing and when pouring out ingredients.

SmartPower® Deluxe™ Blender:

Cuisinart’s 600-watt SmartPower® Deluxe™ Blender has all the features and blending power consumers need in the kitchen. The unit’s patented stainless steel blade, 48-oz. thermal shock-resistant borosilicate glass jar and tight-seal lid with 2-oz. measure pouring cap insert make any blending task simple and efficient.  Using the blender’s four-speed electronic touchpad controls, consumers can mince delicate herbs, whip up smoothies or chop ice for a crowd.

Brew Central™ 12-Cup Programmable Coffeemaker:

The Brew Central® Coffeemaker is fully automatic with 24-hour programmability to permit home brewers to enjoy a delicious cup of coffee at any time, and is designed with features such as adjustable auto shutoff (1 – 4 hours), a special 1 – 4 cup feature and Brew Pause® technology.  Additionally, the Brew Central™ includes a strength selector and an adjustable carafe temperature to provide added customization options as well.

Metal Classic 4-Slice Toaster:

Cuisinart’s Metal Classic 4-Slice Toaster has two control panels, each of which control the toasting of two items at a time, to any shade desired. This allows consumers tremendous flexibility in their toasting options; for instance, they can toast thick sliced breads and bagels simultaneously. The toaster features two six-setting browning dials for customizing the user’s toasting preferences, as well as touch pad controls for additional functions such as Bagel, Defrost, Reheat and Cancel.  The toaster slots are an extra wide 1-½ inches to accommodate a broad range of specialty breads.

Just the Facts

Everyday Retail Price:                               $249, Elite Collection™ 12-Cup Food Processor                                                     $59.99, Elite Collection™ 4-Cup Chopper/Griddler                                                                                                           $79.95, SmartPower® Deluxe™ Blende                                                                                                                          $79.95, Brew Central™ 12-Cup Programmable Coffeemaker                                                                                            $69.95, Metal Classic 4-Slice Toaster                                                                


Availability                                                 Immediately                                                                            

Warranty                                                    Elite/Chopper Griddler, limited 18-month                                                                                                                        Elite 12-Cup Food Processor, ten-year motor/limited three-year                                                                                        All other products, limited three-year 

About Cuisinart:                                                                                                                                             Cuisinart universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com,and social media sites: www.facebook.com/cuisinart and www.twitter.com/cuisinartpr.    

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