Cuisinart Pulp Control Citrus Juicer

More Vitamins in Juice, More Flavor in Finished Recipes

Stamford, CT - March 2011

                                                                                                                                  FOR IMMEDIATE RELEASE

March 2011

Contact:     Mary M. Rodgers                 or                     Rachel Litner

                   Cuisinart                                                    Rachel Litner Associates

                   Phone: (203) 975-4609                                Phone: (973) 994-5167

                   E-mail: mary_rodgers@conair.com              E-mail: rachel@rlitner.com

WHAT CUISINART IS BRINGING TO THE TABLE …

Pulp Control Citrus Juicer

 Food for Thought:

More Vitamins in Juice, More Flavor in Finished Recipes

 Citrus juice is an excellent source of vitamin C, which is a nutrient required for a range of essential metabolic reactions within the body.  Unfortunately, vitamin levels in juices begin to decrease after squeezing (citrus juice loses 20% of its vitamin C potency within 24 hours), which is why fresh-squeezed juice, as opposed to store-bought or restaurant varieties, is a superior means of imbibing all the nutrients contained in the wide variety of citrus fruits available.  Additionally, there is no comparison between the taste of fresh citrus juices and those that are refrigerated or frozen.  Fresh juice has significantly more flavor, and will not only taste better, but will help make final recipes taste better as well – from fresh citrus vinaigrette to lemon pudding cake.

 The new Cuisinart Pulp Control Citrus Juicer(model no. CCJ-500) is the perfect way to take advantage of all that fresh citrus fruits have to offer.  “Cuisinart’s Citrus Juicer gives consumers the ability to juice citrus fruits efficiently and with the least amount of waste possible,” says Mary Rodgers, Director of Marketing Communications for Cuisinart.  “The unit’s auto-reversing universal juicer cone allows it to easily handle everything from small limes to large grapefruit, and its additional features give consumers complete control over the entire juicing process.”

 What to Look for When Purchasing a Juicer:

Design:

Cuisinart’s Pulp Control Citrus Juicer is designed with many features that make it a must-have product in the kitchen.  The juicer is equipped with an adjustable reamer with three pulp control settings (low, medium and high) to allow users to customize juices to their exact liking, as well as a Final Spin feature that is activated by the unit’s cover to extract every last drop from the pulp of the fruit being juiced.  Additionally, the Pulp Control Citrus Juicer has a deep juicing container, excellent stability and a sleek, stainless steel design that will complement any countertop and mesh well with other appliances.

 Convenience:

The new Citrus Juicer not only gives consumers the ability to enjoy the healthful benefits of fresh juice, it also makes it easier than ever to prepare juice at home.  The unit has an extra-long snap-up spout that accommodates more glasses and prevents dripping, and is equipped with convenient cord storage. In addition, all its removable parts can be easily and safely cleaned in the dishwasher.

Just the Facts

Everyday Retail Price:                                     $29.95

Availability                                                                     May 2011

Warranty:                                                              Limited three-year

About Cuisinart:

Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com,and social media sites: www.facebook.com/cuisinart and www.twitter.com/cuisinartpr.    

                                                                                        ###