Stamford, CT - November 2010
FOR IMMEDIATE RELEASE
Contact: Mary M. Rodgers or Rachel Litner
Cuisinart Rachel Litner Associates
Phone: (203) 975-4609 Phone: (973) 994-5167
Cuisinart Sponsors Second Season
of Emmy Award-Winning PBS Series, AVEC ERIC
STAMFORD, CT, NOVEMBER 2010 — Cuisinart is proud to announce its continued sponsorship of the Emmy award-winning series, AVEC ERIC. Hosted by Eric Ripert, the internationally recognized chef of New York City’s Le Bernardin and judge on Bravo’s Top Chef, the 13-episode series is shot in HD, on-location, and is distributed by American Public Television in 90% of U.S homes.
“AVEC ERIC is an outstanding public television series that is very much in line with Cuisinart’s philosophy regarding cooking, creativity and culinary education,” says Mary Rodgers, Director of Marketing Communications for Cuisinart. “The company is thrilled to support a show that brings viewers inside the professional culinary world while simultaneously exposing them to different cultures and sources of inspiration they can incorporate into their own cooking style.”
Each episode of AVEC ERIC contains three segments: a behind-the scenes look at the famed kitchen of Le Bernardin; food tasting and exploration around the world; and an intimate culinary lesson given from Ripert’s own kitchen. In this last portion of the show, Ripert translates the inspiration he garnered throughout the travel portion of the episode into delicious dishes that home cooks can replicate themselves.
In season two – which began airing in October – Ripert will tour rich areas of food creation and production including Colonnata, Italy where he’ll taste the world’s most famous lardo; Urbanna, Virginia where he will sample soft shell crabs; and Grand Cayman, where he will fish with local fishermen while in town for Cayman Cookout, an annual culinary event that he hosts. Ripert will introduce viewers to the inner workings of City Harvest, a food rescue organization near and dear to his heart, which is located in Manhattan, and will venture out of the city to visit the Culinary Institute of America in Poughkeepsie, New York and Satur Farms in North Fork, Long Island.
“I grew immensely as a cook during my travels for the first season and I find that my creative process is ever-evolving,” says Ripert. “I’m grateful for the opportunity to continue challenging myself by exploring new destinations and different cultures, and bringing the viewers with me on my journey to show how great food doesn’t have to be complicated.”
The show’s unique concept focuses not just on food and cooking, but also on the role that travel and life experiences have in inspiring culinary creativity. Well respected inside the culinary world, Ripert is known for his ingredient-driven approach to cooking that showcases seafood as the star of the plate.
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com,www.cuisinart.com/baby,www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.
About Eric Ripert:
Eric Ripert is the chef and co-owner of the New York restaurant Le Bernardin which ranks 15 on the S. Pellegrino World’s 50 Best Restaurants list. The celebrated restaurant holds three stars from the Michelin Guide, and has upheld a four-star review from The New York Times for over two decades. It has never dropped a star throughout four reviews, and is the only restaurant to maintain four stars for that length of time. He serves as a regular guest judge on the seventh season of “Bravo’s Top Chef” and is the host of his own PBS TV series “AVEC ERIC,” with a second season airing in fall 2010. Ripert is the author of four cookbooks, including the soon-to-be-published AVEC ERIC (Fall 2010), On the Line (2008), A Return to Cooking (2002) and Le Bernardin –- Four Star Simplicity (1998). For more information about the series, pleasevisitwww.aveceric.com.