The Cuisinart Story

Turning The Art Of Great Cooking Into An American Lifestyle

Stamford, CT - April 2009

Innovative Culinary Tools are Our Signature

Julia Child let people in on the Cuisinart secret and so did James Beard. They were among the first culinary experts to hail the food processor as a revolutionary kitchen appliance when it was introduced to America in 1973 by the late Cuisinart founder, Carl Sontheimer. They saw the food processor as a quick and easy way to make fine food and healthy dishes.

Under management from Conair Corporation since 1989, the legacy is alive and well. Today, Cuisinart is a universally recognized name, endorsed by culinary connoisseurs such as Jacques Pépin and Hubert Keller.

Our Mission is to Help You "Savor the Good Life®"

The prestigious Cuisinart® brand is not limited to food processors. Plugged or unplugged, nobody covers the kitchen like Cuisinart. The company is a full-service culinary resource with a wide array of products, preferred by chefs and favored by consumers. These include:

• Bakeware
• Blenders
• Brick ovens
• CleanWater™ Countertop Filtration System
• Coffeemakers (including espresso makers) and teakettles
• Cookware (including the industry's first eco-friendly GreenGourmet™ hard anodized nonstick and stainless nonstick products)
• Countertop cooking appliances
• Food processors (including the PrepExpress™ Handheld Food Processor)
• Frozen yogurt-ice cream & sorbet makers
• Hand mixers
• Kitchen tools & gadgets
• Microwave oven
• Pizza oven
• Stand mixers
• Toaster oven broilers and toasters
• Waffle makers
• A host of specialty products, including wine cellars, a popcorn maker, bread maker, pressure cooker and deep fryer

Culinary Education is at the Heart of Our Business

Home cooks are looking for more than just a product purchase. They want cooking tips and techniques that turn products into culinary tools. Cuisinart is keeping its tradition of culinary education alive by:

• Sponsoring Four-Star Chef Eric Ripert's American Public Television series, Avec Eric, that will air in September 2009. Ripert is best known for his acclaimed restaurants, Le Bernardin in New York City and 10 Arts in Philadelphia.
• Partnering with Chef Hubert Keller of San Francisco's renowned Fleur de Lys restaurant to sponsor his second season of the PBS Series, "Hubert Keller: Secrets of a Chef." Keller's culinary accolades include the James Beard Foundation Award for the American Express "Best Chef-California" and his selection as one of the "10 Best Chefs in America" by Food & Wine magazine.
• Sponsoring Jacques Pépin's public television series, Jacques Pépin: Fast Food My Way. Jacques Pépin has received the highest award given by the French government, L'Ordre National de la Legion d'Honneur (The French Legion of Honor).
• Launching an online widget that consumers can download directly onto any Mac or Windows-based computer desktop for easy and ready access to Cuisinart's recipe database and video recipes. This widget and the various applications it accesses can then be emailed to friends and shared.
• Launching two award-winning websites: www.cuisinartstandmixer.com and www.cuisinart.com/baby, that provides a concrete resource for expectant mothers and parents with baby food recipes prepared using the Cuisinart food processor.
• Providing consumers with informative materials packed with recipes and tips from Cuisinart's test kitchen and cookbook, Simple & Enticing Recipes.

Design Innovation Drives Our Success

Cuisinart has a long-standing history of receiving prestigious design awards for a wide range of items. These include the 2008 iParenting Media Award for the 7-Quart Stand Mixer; the Shape You 2008 Gear Awards (sponsored by shapeyou.com) for the EasyPop™ Popcorn Maker, GreenGourmet™ Cookware, and 7-Quart Stand Mixer; and the 2008 Green House Award from the Housewares Design Awards.

Our Culinary Tools are Available in Fine Stores Nationwide

Cuisinart® products are where people would expect to find them--in upscale department and specialty stores throughout North America

At Cuisinart, helping consumers "Savor the Good Life®" is our goal.

Bon appétit!